About Joud
Where old-world flavor meets modern simplicity.
Our Story
Joud was born from a simple idea: to bring the soul of the Levant to every kitchen. What began with small-batch extra virgin olive oil has grown into a collection of curated goods—handpicked pickles, wild herbs, and other pantry essentials—each one a celebration of tradition, taste, and time.
Craft Over Mass
We work with producers who care—farmers, artisans, and preservers of heritage. From pickled eggplants aged in clay jars to olives cold-pressed within hours of harvest, everything we offer is made in small quantities with big intention. No shortcuts. No fillers. Just good food made the right way.
The Meaning of Joud
In Arabic, Joud means both generosity and excellence. It’s a word passed down in families, shared around tables, and felt in every hospitable gesture. We chose this name because it reflects not just what we offer, but how we offer it—with care, honesty, and pride.
What Guides Us
- Integrity over trends. If it isn’t rooted in culture or craft, it doesn’t belong on our shelves.
- Flavor through time. Many of our goods take weeks—or even months—to mature. That’s how it should be.
- Heritage matters. We don’t just source ingredients. We tell stories, preserve methods, and honor the people behind the jars.
From Our Pantry to Yours
Whether you're spreading labneh, layering pickles on a sandwich, or finishing a dish with golden olive oil, we’re here to help you eat better—with flavor that’s rich in both taste and tradition.